ICARO™ to Distribute Verizon Media Digital Content through its AI-Powered Exchange Platform
NEW YORK – February 12, 2021 – ICARO™ Media Group and Verizon Media today announced a new strategic content syndication partnership focused initially on the LATAM markets followed by other key global markets. ICARO will provide access to premium Verizon Media content brands through both its own series of AI-powered apps and its affiliated network of publishers and media company partnerships in LATAM.
Through both its SaaS platform and AI-powered direct-to-consumer products, ICARO gives media companies and global telcos the ability to grow revenues, build audience, and access turnkey solutions to stay competitive in an evolving media and technology marketplace. Premium Verizon Media brands such as Yahoo Brazil will now be made available in Spanish, Portuguese and English languages to ICARO publisher partners and app users across LATAM.
“With our recent collaboration with Verizon Media, we will expand our content offering and experience for millions of users to access global sports, news, finance, music and entertainment content,” stated Paul Feller, Chairman & CEO of ICARO Media Group. “We are looking forward to enhancing the users’ experience with global brands with a history of excellence that include AOL and Yahoo as we work together to expand the loyal consumer base initially in LATAM followed by other key global markets.”
Verizon Media Group looks forward to bringing its premium brands to audiences and publishers through its ICARO partnership. Its premium content portfolio will now be available through ICARO’s Content Exchange Platform and available for international distribution starting imminently.
“This partnership with ICARO Media Group allows access to premium inventory and ensures Verizon’s capabilities of providing what’s next for publishers and clients in the region,” said Patrick McCormack, Vice President of Global Partnerships from Verizon Media.
The ICARO product suite, initially launched in 2020, has partnered with global telecoms, media companies and television networks with over 100M potential users in LATAM and North America. ICARO’s SaaS market platform provides white-label products via direct-to-consumer applications that can be customized by partners to meet long-term needs and strategies, creating personalized content experiences for end consumers, providing access to a robust premium content library, and taking advantage of best-in-class AI capabilities for breaking-news updates. The ICARO platform organizes, hosts, monetizes and distributes content in which global and regional partners can manage their content needs, increase content monetization through e-commerce and advertising integrations, and gain access to an automated B2B content exchange to access or distribute content.
ICARO Super App features include access to a premium content library in several languages, international content distribution solutions, advanced geo-fencing controls, e-commerce integrations, advertising integrations, multimedia management and curation tools, metadata enhancement and optimization, channels and playlists, and video management and hosting. ICARO’s platforms support multi-language digital content to a growing list of publishers, telco partners and media groups. Primary languages will include English, Spanish, Portuguese, French and German. ICARO is headquartered in New York, with international offices located in São Paulo, Mexico City, Toronto and London.
ICARO empowers Global Telcos and Media Companies to create personalized content offerings and experiences for their customers complete with AI technology, fastest-breaking news features, real-time analytics, and advertising and E-commerce integrations. Through both its SaaS platform and AI-powered direct-to-consumer products, ICARO gives media companies and global telcos the ability to grow revenues, build audience, and access turnkey solutions to not only stay competitive in an evolving media and technology marketplace, but to be a leader in the media and technology marketplace. For more information, please visit www.icaromediagroup.com.
About Verizon Media
Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo and TechCrunch to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.
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