ICARO Powers AI-Driven Media Technology for TV Azteca – 2nd Largest Mass Media Company in LATAM, Fastest-Growing Hispanic Television Network in US
New York, NY – March 19, 2021 – ICARO™ Media Group, a digital media technology company for global telecoms and media companies, announced today its new partnership with TV Azteca, S.A.B. de C.V. (BMV: AZTECACPO; Latibex: XTZA), one of the two largest producers of Spanish-language television programming in the world with over 93 million viewers per month in Mexico, to launch an AI-driven personalized media Super App under the TV Azteca brand featuring premium original content.
The ICARO Super App will provide LATAM audiences with access to Azteca TV’s premium multi-vertical original content catalog across Android and iOS devices. Deep personalization options, fastest-breaking news feeds, enhanced data collection and a host of artificial intelligence-driven capabilities will provide the ultimate user experience for fans of Azteca TV’s programs in Central America, the Caribbean, Mexico, and South America.
Azteca TV audiences will be able to view telenovelas such as Destino, Los Rey, and Hombre Tenías que Ser, television series such as Demencia, Drenaje Profundo, and Lucho en Familia, and movies such as El Gavilan Pollero, La Amargura de mi Raza, and La Hija del Ministro.
“I am very excited to announce our partnership with media giant TV Azteca,” stated Paul Feller, Chairman and CEO of ICARO Media Group. “TV Azteca has over 93 million viewers in Mexico per day and has over 93% penetration in LATAM. We are proud to partner with TV Azteca as they expand their reach in 13 countries including the USA with its new ‘Netflix’ style Super App powered by ICARO and branded and promoted as TV AZTECA. ICARO is targeting access to an initial subscriber market over 55m and we hope to expand that to over 100M subscribers.”
“We at TV Azteca’s Pay TV business unit are very excited about the agreement we have finalized with ICARO Media Group,” stated Jorge I. Gutiérrez Razo, Director of Pay TV Azteca International. I know that we are going to create a marvelous synergy with the Super App we are developing together, launching soon in the LATAM market. This represents a natural evolution for our business unit, and I am confident that it will set a precedent for both Azteca International, ICARO Media Group and the whole media industry in Latin America.”
“There is a lot of material that is not on traditional platforms and that we know that the audience wants to see, and ICARO provides the perfect tool to give them free and direct access to thousands of hours of premium original programming,” commented Patricia Jasin, VP, TV Azteca Internacional.
The ICARO product suite, initially launched in 2020, has partnered with global telecoms, media companies and television networks with over 100M potential users in LATAM and North America. ICARO’s SaaS market platform provides white-label products via direct-to-consumer applications that can be customized by partners to meet long-term needs and strategies, creating personalized content experiences for end consumers, providing access to a robust premium content library, and taking advantage of best-in-class AI capabilities for breaking-news updates. The ICARO platform organizes, hosts, monetizes and distributes content in which global and regional partners can manage their content needs, increase content monetization through e-commerce and advertising integrations, and gain access to an automated B2B content exchange to access or distribute content.
ICARO Super App features include access to a premium content library in several languages, international content distribution solutions, advanced geofencing controls, e-commerce integrations, advertising integrations, multimedia management and curation tools, metadata enhancement and optimization, channels and playlists, and video management and hosting. ICARO’s platforms support multi-language digital content to a growing list of publishers, telco partners and media groups. Primary languages will include English, Spanish, Portuguese, French and German. ICARO is headquartered in New York, with international offices located in São Paulo, Mexico City, Toronto, Boca Raton and London.
# # #
ICARO empowers Global Telcos and Media Companies to create personalized content offerings and experiences for their customers complete with AI technology, fastest-breaking news features, real-time analytics, and advertising and E-commerce integrations. Through both its SaaS platform and AI-powered direct-to-consumer products, ICARO gives media companies and global telcos the ability to grow revenues, build audience, and access turnkey solutions to not only stay competitive in an evolving media and technology marketplace, but to be a leader in the media and technology marketplace. For more information, please visit www.icaromediagroup.com.
About TV Azteca
TV Azteca is one of the two largest producers of Spanish-language television programming in the world, operating four television networks in Mexico, Azteca Trece, Azteca 7, adn40 and a+ through more than 300 owned and operated stations across the country. TV Azteca affiliates include Azteca US, a broadcast television network focused on the rapidly growing U.S. Hispanic market, and Azteca Web, an Internet company for North American Spanish speakers.
TV Azteca is a Grupo Salinas company (www.gruposalinas.com), a group of dynamic, fast-growing, and technologically advanced companies focused on creating shareholder value, contributing to build the middle class of the countries in which they operate and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates as a management development and decision forum for the top leaders of member companies. The companies include TV Azteca (www.tvazteca.com; www.irtvazteca.com), Grupo Elektra (www.elektra.com.mx: www.grupoelektra.com.mx), Banco Azteca (www.bancoazteca.com.mx), Advance America (www.advanceamerica.net), Afore Azteca (www.aforeazteca.com.mx), Seguros Azteca (www.segurosazteca.com.mx), Totalplay (www.totalplay.com.mx) and Totalplay Empresarial (totalplayempresarial.com.mx). Each of the Grupo Salinas companies operates independently, with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings. However, the member companies share a common vision, values and strategies for achieving rapid growth, superior results and world-class performance.
Forward-Looking Statements: Statements in this press release relating to plans, strategies, projections of results, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors. Although the company’s management believes that the expectations reflected in the forward-looking statements are reasonable, the company cannot guarantee future results, performance or achievements. The company has no obligation to update these forward-looking statements.