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Icaro Data and Analytics
The intelligence and optimization engine that unifies performance, audience behavior, attribution and automation across the entire multiscreen ecosystem.

Built for Smarter Intelligence and Optimization

Icaro Data Orchestrator transforms fragmented data into actionable intelligence, powering personalization, attribution, and growth across the entire multiscreen ecosystem.

Unified Performance Intelligence

Centralized visibility across content performance, OOH exposure, advertising results, engagement metrics and user behavior.

Cross-Screen Attribution Engine

Track the complete journey—OOH → mobile → OTT → CRM → POS—to measure impact, conversion and ROI across channels.

CRM & Audience Enrichment

Build dynamic user profiles by combining declared data, behavioral signals, inferred interests and cross-device identities.

Event Trigger & Automation Layer

Activate personalized actions—notifications, recommendations, missions, offers, ad insertion and CRM flows—based on real-time behaviors.

Content & Experience Optimization

Analyze the performance of FAST channels, short-form video, quizzes and branded content to enhance distribution and editorial strategy.

Advertising Intelligence & Yield Optimization

Improve ad performance with pacing, frequency control, creative rotation, clustering and yield recommendations for ICARO Ads and partner platforms.

Why ICARO Data & Analytics

The intelligence engine that unifies performance, attribution, and optimization across the entire multiscreen ecosystem.

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Unified Data Across Every Screen

Integrates content performance, audience behavior, OOH exposure, advertising analytics and CRM signals into one coherent intelligence layer.

Across

Full-Funnel Visibility & Attribution

Tracks end-to-end user journeys—OOH → mobile → OTT → CRM → POS—to reveal true impact, conversion paths, and ROI.

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Real-Time Automation & Optimization

Activates personalized actions, improves content and ad performance and aligns decisions across platforms through a single multiscreen logic engine.

Your next stage of growth starts here.

Partner with Icaro to create intelligent, scalable and high-performance media solutions.

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Metrics that Power Real Growth

Icaro delivers measurable results across audience engagement, content performance and revenue generation. Our platform is built to scale, optimize, and unlock new value for partners across every screen.

Live and operational

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countries

(Global scale, credibility)

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multiscreen touchpoints across
LATAM & Europe

(Ecosystem reach & infrastructure)

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verified, opt-in mobile users
from TIM & Claro

(Data scale + validated audience)

$

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M+

USD in global media
monetization

(Revenue traction at scale)

What our clients say?

How our technology is helping partners scale, innovate, and monetize.