ICARO™ to Distribute Verizon Media Digital Content through its AI-Powered Exchange Platform
NEW YORK – February 12, 2021 – ICARO™ Media Group and Verizon Media today announced a new strategic content syndication partnership focused initially on the LATAM markets followed by other key global markets. ICARO will provide access to premium Verizon Media content brands through both its own series of AI-powered apps and its affiliated network of publishers and media company partnerships in LATAM.
Through both its SaaS platform and AI-powered direct-to-consumer products, ICARO gives media companies and global telcos the ability to grow revenues, build audience, and access turnkey solutions to stay competitive in an evolving media and technology marketplace. Premium Verizon Media brands such as Yahoo Brazil will now be made available in Spanish, Portuguese and English languages to ICARO publisher partners and app users across LATAM.
“With our recent collaboration with Verizon Media, we will expand our content offering and experience for millions of users to access global sports, news, finance, music and entertainment content,” stated Paul Feller, Chairman & CEO of ICARO Media Group. “We are looking forward to enhancing the users’ experience with global brands with a history of excellence that include AOL and Yahoo as we work together to expand the loyal consumer base initially in LATAM followed by other key global markets.”
Verizon Media Group looks forward to bringing its premium brands to audiences and publishers through its ICARO partnership. Its premium content portfolio will now be available through ICARO’s Content Exchange Platform and available for international distribution starting imminently.
“This partnership with ICARO Media Group allows access to premium inventory and ensures Verizon’s capabilities of providing what’s next for publishers and clients in the region,” said Patrick McCormack, Vice President of Global Partnerships from Verizon Media.
O conjunto de produtos da ICARO, lançados inicialmente em 2020, fazem parte das parcerias com empresas globais de telecomunicações, mídia e redes de televisão com mais de 100 milhões de usuários potenciais na América Latina e na América do Norte. A plataforma de mercado SaaS da ICARO fornece produtos de marca branca por meio de aplicativos diretos ao consumidor que podem ser personalizados pelos parceiros para atender às necessidades e estratégias de longo prazo, criando experiências de conteúdo personalizadas para os consumidores finais, fornecendo acesso a uma robusta biblioteca de conteúdo premium e aproveitando os melhores recursos de IA da categoria para atualizações de notícias de última hora. A plataforma ICARO organiza, hospeda, monetiza e distribui conteúdo com o qual os parceiros globais e regionais podem gerenciar suas necessidades de conteúdo, aumentar a monetização do conteúdo por meio de integrações de comércio eletrônico e publicidade e obter acesso a uma troca automatizada de conteúdo B2B para o acessar ou distribuir.
ICARO Super App features include access to a premium content library in several languages, international content distribution solutions, advanced geo-fencing controls, e-commerce integrations, advertising integrations, multimedia management and curation tools, metadata enhancement and optimization, channels and playlists, and video management and hosting. ICARO’s platforms support multi-language digital content to a growing list of publishers, telco partners and media groups. Primary languages will include English, Spanish, Portuguese, French and German. ICARO is headquartered in New York, with international offices located in São Paulo, Mexico City, Toronto and London.
About ICARO
ICARO empowers Global Telcos and Media Companies to create personalized content offerings and experiences for their customers complete with AI technology, fastest-breaking news features, real-time analytics, and advertising and E-commerce integrations. Through both its SaaS platform and AI-powered direct-to-consumer products, ICARO gives media companies and global telcos the ability to grow revenues, build audience, and access turnkey solutions to not only stay competitive in an evolving media and technology marketplace, but to be a leader in the media and technology marketplace. For more information, please visit www.icaromediagroup.com.
About Verizon Media
Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo and TechCrunch to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.
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